Advertising & Advertising and marketing and marketing Media for Apartment & Multifamily Attributes

http://karenhanover.com/ Concentrating on the optimistic part of the income statement, rents produce the income for house & multifamily qualities. Property owners pay individuals rents, so the focus of advertising and advertising and marketing is to fill the home with tenants paying industry rents.

Niche Identification for Apartment & Multifamily Properties

http://karenhanover.com/ In business, fortunes have been made by locating a niche demand for a product or service and filling that niche. Zappos began by selling shoes on the Web.

Niche Identification for Apartment & Multifamily Properties

http://karenhanover.com/ In business, fortunes have been made by locating a niche demand for a product or service and filling that niche. Zappos began by selling shoes on the Web.

Stocks & Bonds or Apartment & Multifamily Investments?

http://karenhanover.com/ “It takes money to make money.” It’s a popular saying that’s been around a long long time. And, as regards investing, it’s generally true; not for apartment & multifamily investment, but that’s coming later in this article.

Apartment & Multifamily Repairs & Renovations

http://karenhanover.com/ Cash flow is king in apartment & multifamily project investment. A major component of expense of operation are repairs and renovation. The condition and age of equipment and structures will obviously greatly influence these costs, and there’s not a lot that can be done about this, unless renovation.

True Cash Flow to Value Apartment & Multifamily Investments

http://karenhanover.com/ Successful apartment & multifamily investors are well aware of the importance of cash flow. It’s not just the great monthly bank deposits.

Apartment Investment – The Student Market

http://karenhanover.com/ Apartment investment can take many forms and property types. In any selected apartment investment market area, the investor can find family oriented units, units marketed to young professionals, and then there’s the student market.

Ratios for Apartment & Multifamily Lending Decisions

http://karenhanover.com/ Real estate investors experienced in the purchase and renting of single family rental properties are quite familiar with lenders who look at credit scores, proof of income, and also the possible cash flow from the investment.

Apartment & Multifamily Lender Valuation Ratios

http://karenhanover.com/ Real estate investors looking to maximize return on investment are usually leveraged to some degree. They’re not paying cash for properties, using mortgages to leverage their returns for the cash available.

Repair or Replace Decisions in Apartment & Multifamily Projects

http://karenhanover.com/ Cash flow is critical in apartment & multifamily investment, and rental income less expenses is where it originates. Expenses include a large component related to the maintenance and repair of appliances, heating and air conditioning systems.

Marketing & Advertising Media for Apartment & Multifamily Properties

Concentrating on the positive side of the income statement, rents generate the income for apartment & multifamily properties. Tenants pay those rents, so the focus of marketing and advertising is to fill the property with tenants paying market rents. High vacancy rates kill cash flow. But, there's a balance that must be maintained between the cost of promotion and marketing and the results. Filling units by offering three months free rent might be easy, but that's a really high marketing cost. So, assuming an apartment or multifamily project that's in good condition, and represents itself well in the market, or even has one or more marketing niche opportunities, what are the available media and the strengths and weaknesses of each?

Newspaper & Magazines

There's no mystery here, as these print media are staples for advertising apartment & multifamily properties. Newspapers and magazines can be some of the most expensive marketing, and the advertiser is paying for the reach, with no idea of how many readers will actually see the ads. Classified ads, especially those placed in area-specific sections of the newspaper can be effective and inexpensive, but must run with regularity in the same location.

High end properties, such as executive rentals or luxury units can do well in magazines that are local and focused on high income readers. There are high income individuals who do not own, or prefer to rent for a variety of reasons. Targeting them in a city-focused high income reader magazine can work well.

Apartment & Multifamily Marketing On The Web

This isn't just a website, though there's ample evidence that every property should have an Internet presence with quality photos and descriptions of property amenities. It's also free advertising on Craigslist. This online resource has grown to huge proportions simply because users like it and find what they want there. It's free for most advertising, and many “for rent” ads are there. If the prospect tenant is a tech company employee, there's little doubt that Web marketing has as much or a better chance of reaching them than print.

Flyers, Bulletin Boards & Specialty Newsletters

Especially for student rentals, flyers strategically placed on campus area bulletin boards can produce great results. Campus or major employer newsletters may take ads, and can bring quality tenants who want to be near the school or job.

Marketing and advertising can keep down vacancy rates, but the cost shouldn't negate the value. Begin with the least expensive and work up. Done properly, many owners find that they never reach the expensive end.